Reebok ComplexCon
Creative Director: Melanie Gargano
Head Designer: Ianna Rios
Art Director : Lex Pursley
ComplexCon is dubbed the “Cultural Super Bowl”. It’s a curated convention of culture, music, art, food, style, sports, innovation and activism that draws sneaker heads and hype beasts. And it’s exactly where the next generation of Reebok fans would be headed. But they are skeptical of heritage brands, so Reebok needed to defy convention and show up with style.
We turned the classic Reebok triangle on its head and into a catwalk entrance
In a selfie culture we challenged
ourselves to get cameras to instead
point down at product
With a live tattoo artist Reebook
definitely broke through the barrier
of your mother’s old shoe brand
Allen Iverson. Swae Lee. Lil Baby. +6,000 other visitors.
