The Hilton Luxury Brands throw the main event every year during the Cannes International Luxury Trade Market. However with limited space, tons of outer distractions, and the best French food just steps away, how do we keep media and buyers from drifting? We created a one stop shop, filled with all the luxury Hilton has to offer, demonstrations and bites from some of the world’s top chefs, and an unbeatable atmosphere.
Creative Director: Ali Daniello
Associate Art Director: Lex Pursley
Design and Interior Decoration: Lex Pursley
Step 1. An Entrance That Draws the Eye
Step 2. A Welcoming Space That’s Distinctly Hilton
Life-size prints of Hilton Luxury Properties fill the walls giving the feeling you have stepped into each destination. Curated florals, signature to each of the destinations’ regions, add texture to the room.
Step 3. World Class Food and Entertainment
Celebrity chef’s join for tastings and demonstrations. Every dish served follows the Hilton Luxury aesthetic from eye, scent to taste bud. Nighttime parties were a hit and morning breakfasts just the same.
Step 4. A Comfortable and Curated Space to Soak It All In
Combining Hilton’s top three luxury brands into one space provided a fun challenge. Three distinct brands and styles of comfort under one roof.
