Lowe’s For Pros
Lead Creative Director // Lex Pursley: Owned all ideation and creative execution, oversaw all 2D and 3D design
Executive Producer // Jenn Bly
2D Design // Kristen Johnson
3D Design // Natalia Azrikan
The Ask
Lowe’s challenged us to develop an engaging and interactive virtual experience for a third-party trade show, International Builders Show (IBS). Usually held face-to-face with an audience of 120,000 members of the National Association of Home Builders, this booth must have the interactivity and excitement of an in-person experience.
The Approach
At IBSx, Lowe’s was provided with the opportunity to provide a custom 3D experience for attendees to have an immersive experience while attending the Lowe’s for Pros exhibit.
Within this exhibit there were interactive videos, microsites to download literature, active web links to credit and loyalty pages, interactive games and much more.
Attendees were able to explore the booth as if exploring a video game - clicking to “walk through.”