Johnson & Johnson Vision // ASCRS

Lead Creative Director // Lex Pursley:
Owned all ideation, creative execution and design oversight

3D Designer // Natalia Azrikan

Executive Producer // Jenn Bly

After a year of silent trade show floors, Johnson & Johnson Vision was ready to make a splash and unveil a new host of products to the world. Challenged to make each and every piece of content reactive and engaging, every screen was laced with interactive tech.

Touch-less, motion-activated kiosks turned content into a full body experience. Pressure pads across the space responded to passersby, converting them to booth participants. An active wetlab broadcast procedures for the exhibit hall to see. And, as a first in the trade show world, a massive glowing orb told the emotive story of restored sight through Johnson & Johnson.