Hilton Luxury Brands // Luxcon
Creative Director // Ali Daniello
Associate Creative Director, Art Director // Lex Pursley: Owned and executed all 2D design, owned design and programming of break out session and talent segments
The Hilton Luxury Brands throw the main event every year during the Cannes International Luxury Trade Market. However with limited space, tons of outer distractions, and the best French food just steps away, how do we keep media and buyers from drifting? We created a one stop shop, filled with all the luxury Hilton has to offer, demonstrations and bites from some of the world’s top chefs, and an unbeatable atmosphere.
Step 1. An Entrance That Draws the Eye
Step 2. A Welcoming Space That’s Distinctly Hilton
Life-size prints of Hilton Luxury Properties stretched across the walls giving the feeling of stepping into each destination. Curated florals, signature to each of the destinations’ regions, filled the rooms.
Step 3. A Comfortable and Curated Space to Soak It All In
Combining Hilton’s top three luxury brands into one space provided a fun challenge. Three distinct brands and styles of comfort under one roof.
Step 4. World Class Food and Entertainment
Celebrity chef’s joined us for tastings and demonstrations. We also took special care to make sure every dish served followed the Hilton Luxury aesthetic. Our nighttime parties were a hit and our morning breakfasts just the same.
