Spark Presented by Illumina

The Challenge: Make the leading genomic research company accessible and inclusive

As the leading company in the industry, Illumina has been battling to also be considered the industry thought-leader. Perceived to be “arrogant,” Illumina challenged our team to utilize their new branding to add an inclusive levity to the SPARK online forum events. Eventually this exercise extended beyond branding and our team sculpted everything from the sessions’ topics to the “thank you for joining” email.