Creatively connecting in a

reimagined world

THE TEAM
Executive Creative Director // Michelle Bartosiewicz

Creative Director // Lex Pursley: Led all creative ideation and execution, lead client contact, oversaw all 2D design

3D Design // Levi Cunningham

THE CHALLENGE
After two years of being entirely virtual, Dell Technologies World, Dell Technologies’ flagship event, would return to Las Vegas in 2022. Pre-pandemic tactics were obsolete; attendees would now be in-person, virtual, or both. Recognizing that a standard approach wouldn’t cut it, we took the event down to the studs and completely reimagined what it could be.

Welcome to the Village

• Welcome to the Village •

We made a big cloud show, fun, funky and most importantly, PURPOSEFUL.

We built a fresh, brand-elevating conference experience: a celebratory experience steeped in FOMO and fun; a progressive experience anchored in cutting-edge tech solutions and digital optimism; an outside in approach to high tech.

The Village became an interactive experiential “outdoor” park with live gaming at Alienware Arena, exclusive broadcast interviews, hands-on learning, pop-up activations and a towering 28’ tree constructed by local artists using recycled and recyclable materials to highlight Dell Technologies’ commitment to the circular economy. Lighting changes cued every hour shifted the space slowly from day to night. Morning bird chirps and late night cricket noise made the Village a full outdoor in experience.